ARE GOLFS BIGGEST NAMES MOVING AWAY FROM ESTABLISHED APPAREL BRANDS

There’s been a lot of chatter recently about Tommy Fleetwood potentially moving to lululemon, and players like Charlie Hull joining Malbon. It makes you wonder:

Are top golfers moving away from the big, traditional brands and looking for something different — something that does more than just provide clothing?

For decades, golf sponsorships were simple: big brand, big logo, big cheque. But today’s golfers and the game itself are changing. Players aren’t just picking brands for what they make. They’re picking brands for what they stand for. For authenticity, culture, and purpose.

Performance on the course has always been important, but now golfers are thinking about mental strength, resilience, and mindset as much as technique. They want brands that reflect that, that help them raise their game in more ways than one.

Our mission isn’t just to make great golf apparel. It’s to support golfers in raising their game, on and off the course. Through performance-led gear, mental resilience guidance, and real golfer stories, we’re building a brand that’s about the person, not just the swing.

The movement towards brands like lululemon and Malbon shows something clear: golfers want more than clothes. They want brands that get them, challenge them, and back them. Greatmaker is here to fill that gap — because raising your game isn’t just about what you wear, it’s about who you become when the pressure’s on.